Being locally relevant is key for any brick and mortar business, and adidas worked with its agency iProspect to leverage mobile's power to reach local customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales. This enabled them to prove that mobile
A Cork man who has spent the last 40 years collecting photos, postcards and local memorabilia has unveiled a new unseen collection this week and it’s ‘Pure Cork’. Michael Lenihan is a native of Blarney Street whose obsession has led him to his third book, a collection of photographs, invoices, postcards and maps. He claims that 95 per cent of these images have never been seen before. The images
NUI Galway has digitised the archive of the Abbey Theatre in Dublin, Ireland’s national theatre, as a result of a partnership between the two organisations to preserve and widen access to a major cultural heritage collection. This is the largest ever theatre archive digitisation project worldwide and the digital archive contains almost a million pages in addition to substantial audio and video
The British Association of Aesthetic Plastic Surgeons (BAAPS); the only organisation solely dedicated to advancing safety, innovation and excellence in cosmetic surgery; has released its annual audit. According to the new figures, over 28,000 procedures took place in 2018, a small increase of 0.1% on 2017. Women underwent 92% of all cosmetic procedures recorded, and as in 2017, the three most
The classical tools and theories of the international political economy and diplomacy were the product of and well suited for the analogue world, where old strategies built on resource scarcity and ‘real’ events with physical objects apply. As transportation was experiencing revolution with cars, roads and highways, becoming mainstream, it was mission critical to come up with the traffic rules,
Over the years, there have been numerous studies to show how playing different types of background music can influence shopping behaviour. Everything from music volume to tempo can all play a part in how consumers spend money and behave in shops. You must first determine the type of shop you run, and how you want customers to feel while they’re shopping.