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An upscale women' s clothing boutique with a conscience: specializing in eco-friendly, sustainable-source clothing and accessories. This shop is located in the heart of a trendy revitalized district on beautiful Vancouver Island, but it is building an international sales base through its on-line marketing as well. Modern, fashion forward AND kind to the earth: this store has built a solid following of customers who are socially and ecologically aware but who still want comfortable, beautiful clothes. Consumer interest in sustainability as well as an increased demand for quality, comfortable, eco-friendly attire is likely to remain high. Increasingly, customers are willing to pay more for earth-friendly alternatives, especially when stylish options are available. In the next three years, an 88-unit, six-storey building is scheduled to be built nearby, bringing more customer retail traffic to an area that is already well known for pedestrian traffic. The ongoing revitalization of many heritage buildings in the area as well as new construction is expected to increase foot traffic through the district.