INTRODUCTION
Weborama specializes in creating and delivering targeted online ads. Weborama identifies the content, services and products that are most likely to match the interest of specific user groups according to their browsing history. Since the company was founded in Paris in 1998, more than 300 major corporate clients and agencies have relied on Weborama’s innovative solutions for managing and optimizing online media investments in France, Spain, Italy, Portugal, the Netherlands and the United Kingdom. Weborama has been listed on NYSE’s Alternext stock exchange since June 2006 (ALWEB).
DATA COLLECTION
Weborama collects anonymous user navigation data via a network of several thousands of partner websites. These websites make it possible for Weborama to store cookies on users’ browsers to allow for their anonymous identification and tracking over the Internet. Navigation data collected by Weborama only includes non-personally identifiable information (NPII) such as URL pages, software equipment, keywords used for searching, geographic location (at state or city level), and advertising interaction history.
Weborama uses cookies to anonymously identify web users. A cookie is a small piece of information that is stored on a browser for the purpose of identifying that browser during audience activity and between visits or sessions (source: The IAB‘s Glossary of Interactive Advertising Terms).
Weborama does not collect personally identifiable information (PII) such as name, email address or phone number. Weborama does not profile users according to their political, philosophical, sexual or religious preferences, ethnic or racial origins, trade union membership or health condition.
Weborama does not intentionally profile or target sensitive audience segments such as children under the age of 13 or any other segments considered sensitive by IAB Europe’s Self-regulation Online Behavioural Advertising (OBA) Framework.*
DATA USAGE AND SECURITY
Navigation data is used by Weborama to build users’ marketing profiles. These profiles are used to deliver, target and/or analyse online marketing campaigns. These actions are conducted by Weborama on behalf of its clients, or by business partners with whom Weborama synchronises anonymous user profiles.
Measures have been implemented to protect information from unauthorized or unlawful access, use or disclosure, and against accidental loss, damage or destruction. Access to data is restricted to authorized individuals.
Weborama is a member of the Internet Advertising Bureau (IAB) and complies with all applicable laws and regulations as well as with IAB principles as described in the Online Behavioural Advertising (OBA) Framework.
OPTING OUT
Users can choose to opt out of Weborama’s anonymous data collection program. Once users opt out, Weborama does not collect navigation data or create marketing profiles anymore. Opting out does no prevent users from receiving online ads delivered by Weborama, but these ads are delivered randomly. They are not targeted to a user’s modelled interest or demographics, are not delivered in sequence or delivered according to any previous advertising interaction.
When users opt out, Weborama stores a specific cookie on their browser. Weborama’s opt-out cookie has to be downloaded on each computer and each browser used by users. If cookies are disabled, erased, or altered, and if browsers or operating systems are modified or upgraded, the opt-out process might need to be performed again.
CHANGES TO THIS DOCUMENT
Weborama reserves the right to modify, add or remove parts of this policy at any time and without notice. Last updated: 29th of August 2012.
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